Fly Emirates paper plane

March 2017
Young Package 2017 competition submission – top 40 of all 744 projects from 57 countries

En envelope passengers get their boarding passes in. When waiting for the flight they can shorten the time by folding an aeroplane from the envelope and have some fun. The steps are clearly described and marked on the envelope. The design suits the campaign targeting families with small children, which Emirates had by the time.

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